Your Pipeline Looks Active, So Why Is Conversion So Unpredictable?
The relationship-driven sales model is creating a blind spot for manufacturers. Today’s buyers research independently, involve more stakeholders, and engage sales late in the process. What looks like a strong pipeline may actually be a collection of single-threaded conversations with uncertain outcomes.
What’s Inside: A Look at What’s Changed & What To Do About It
01.
Sales Comes Late
Buyers are 70% through their decision process before sales enters the conversation
Sales Comes Late
Buyers are 70% through their decision process before sales enters the conversation
02.
Crowded Buying Committees
The average B2B manufacturing purchase now involves 6-10 decision-makers
Crowded Buying Committees
The average B2B manufacturing purchase now involves 6-10 decision-makers
03.
Many Leads Don't Convert
Up to 79% of marketing leads never convert to sales
Many Leads Don't Convert
Up to 79% of marketing leads never convert to sales
04.
Buying Groups Matter
A lead isn’t a person, it’s a buying group
Buying Groups Matter
A lead isn’t a person, it’s a buying group
05.
Visibility Delivers Wins
Stakeholder clarity makes forecasting more reliable
Visibility Delivers Wins
Stakeholder clarity makes forecasting more reliable
Stoke RGA
Growth Strategy For Midwest Manufacturers
We work with Midwest manufacturers to identify where and why growth gets stuck and how to build a system to create more predictable revenue. Read how we helped a manufacturer drive $1.2 million in new sales by implementing a modernized sales approach.
Is Your Business Built For How Growth Works Now?
In our five-page analysis, you’ll learn how the manufacturing buying process has changed and four specific practices to improve pipeline visibility and lead quality. It’s a quick read with useful information you can apply today.
