Transforming Manufacturing Revenue Growth
The Challenge
A leader in flexographic printing solutions faced a common manufacturing challenge: lead generation wasn’t the
issue, conversion was. Despite strong engagement from marketing, the sales team lacked clarity on lead quality,
performance metrics, and overall visibility into the pipeline. Disconnected workflows and inconsistent deal tracking
were stalling revenue growth.
Leadership knew the business had untapped potential. They needed sales and marketing to work as one team, with
clear tracking and a scalable system
The Solution
To help the company close deals faster and track its pipeline performance accurately, we implemented a
centralized lead- and deal-tracking system that integrated HubSpot marketing automation with Salesforce CRM.
The new system created:
- Consistent monthly tracking of leads and opportunities
- Real-time insights into marketing-driven revenue
- Stronger qualification processes for sales efficiency
- Aligned goals across sales and marketing
This integration gave the company full visibility from first touch to closed deal, enabling smarter decisions at
every stage of the customer journey.
The Impact
In one year, the company saw clear and compelling results:
- $9.4M in revenue generated through tracked pipelines
- Confident deal attribution to marketing efforts and digital sources
- A repeatable sales process across teams
- Improved forecasting and deeper insights into marketing performance
Beyond the metrics, the company’s empowered teams and modern tools drive greater collaboration, transparency,
and growth.