The Challenge
A leading industrial manufacturer was scaling. Increased demand put pressure on production, and hiring needed to
keep pace.
The mandate was clear: increase hire rate by 12%, deliver 240 new hires annually, and maintain a steady pace of 20
hires per month without adding internal recruiting strain or outside sales headcount.
This was not just about volume. It required consistent hiring performance and the ability to adjust quickly as
workforce needs shifted, without losing ground.
The Solution
We built a recruitment engine aligned to production demand and designed to adapt in real-time.
The foundation was always-on digital campaigns targeting high-intent applicants, paired with role-specific
messaging and continuous optimization. Performance was monitored closely with direct feedback from hiring
teams to stay aligned with workforce needs.
When demand for welders increased, we moved fast. From September through November 2025, welding
applications averaged 33 per month. Not enough to meet production goals.
We adjusted targeting, refined creative to speak directly to welders, and reallocated spend to top-performing
channels. No delays. Just focused execution tied to real needs.
The Impact
The results followed quickly and were measurable.
- Welding applications increased by 49% in January and February, adding an average of 10 applicants per month
- Hiring velocity stayed ahead of plan even as role demand shifted
- Three quarters into the fiscal year, average hiring reached 22 per month, surpassing the goal
The system did more than perform. It adapted while continuing to scale.
The Takeaway
Consistent hiring, even as demand shifts. The right system does both.
Ready to build a hiring engine that keeps up? Let’s align your recruitment strategy with production demand and
execute a plan that delivers consistent results.