Breaking into New Markets and Driving 19% YoY Growth

Retail Expansion for Deli Cheese Brand

A well-established cheese brand with deep brand equity in the Northeast was seeking to accelerate growth by expanding into high-potential markets. Despite strong recognition in core markets, the brand faced steep competition from national deli cheese players and needed to drive relevance in new regions.

To deliver impact, Stoke RGA deployed a growth strategy focused on driving measurable outcomes to expand their market reach.

Key Activity:

• Developed and deployed customized sales content to secure new retail accounts
• Executed targeted digital campaigns to drive awareness, resulting in 3.3M impressions across retail audiences
• Launched direct mail and email communications to targeted foodservice buyers and operators
• Deployed consumer-facing marketing initiatives–including regional sports partnerships, engaging social media content, sweepstakes campaigns, and branded newsletters–to boost consumer demand and drive traffic to retail partners

The campaign delivered strong outcomes across both retail and foodservice growth targets:

Double-Digit Growth in Sales:

• 19% YoY increase in pounds sold in Q3 driven by expanded retail placements and integrated demand-generation campaigns

Major Retail Expansion:

• 4 new retail accounts secured, including:
• A 1,100-store national grocery chain
• 7 warehouse club placements in a major metro
• 2 regional supermarket banners

Foodservice Channel Growth:

• Expanded distribution through Restaurant Depot
• 16 new foodservice/restaurant partners added
• 38 qualified form submissions captured from targeted outreach

Strong Digital Performance:

• 3.3M B2B impressions in Q2
• 2,500+ retailer page views
• 629 foodservice content views

By aligning execution across marketing and sales channels, Stoke RGA helped this regional cheese brand break into new markets and drive measurable growth. The strategy proved that with disciplined focus and cross-functional alignment, regional manufacturers can scale fast without losing what makes them special.