The Challenge
A fast-growing national manufacturer risked falling behind its expansion plans due to inconsistent, fragmented hiring methods. These included high applicant drop-off, limited visibility into recruitment performance, and disorganized hiring workflows.
All of these issues strained HR teams and hindered the company’s ability to meet workforce and production demands.
The Solution
In partnership with Stoke RGA, the company took a new, all-encompassing approach to its hiring and HR tech practices. It systematically addressed its recruitment inefficiencies in three key areas:
- Recruitment Marketing
We launched a 10-month campaign utilizing Meta, LinkedIn, YouTube, CTV, radio, billboards, and employee storytelling to increase application volume by 20% and reduce incomplete applications. - HR Process Optimization
We mapped the entire recruitment process, standardized candidate screening with clear qualifications, and aligned HR technology (UKG) and other systems to track applicants and enhance communication. - Employer Brand Activation
We unified internal and external messaging through refreshed brand guides, location-specific campaigns, onsite signage, and internal newsfeeds.
We coordinated all initiatives monthly with leadership and measured progress through custom KPIs to ensureongoing progress.
The Impact
The integrated effort yielded immediate, measurable improvements across recruitment operations:
- 20% increase in completed applications, achieving a target of 55 per month
- 13% reduction in incomplete applications, streamlining candidate review
- Stronger employer brand presence attracted more aligned candidates
- New communication process improved employee onboarding and retention rates
Now, the manufacturer has a reliable, metrics-based hiring process that can be used at any location. This new system helped them confidently expand nationwide while maintaining candidate quality and reasonable HR workloads.