The Challenge
For decades, this manufacturer thrived on defense contracts. But long-term growth required diversification. There was just one problem: no commercial pipeline, no infrastructure, and no plans to hire. They needed a faster, leaner way to break into a new market and prove it could scale.
The Solution
RGA Stage 1: Unlock Growth Potential
We kicked off with a focused assessment to identify untapped opportunity outside defense. It was clear: the industrial commercial space was a fit, but they needed a system to access it. We outlined a plan to diversify their
customer base without disrupting existing operations.
RGA Stage 2: Design the Blueprint
We defined ideal customer profiles, segmented targets, and built messaging tailored to industrial manufacturers. The blueprint outlined exactly how we’d attract, engage, and convert new customers quickly and efficiently.
RGA Stage 3: Launch the Revenue Platform
We deployed targeted outreach campaigns paired with digital marketing to drive lead flow. Behind the scenes, we developed a lead tracking system, giving the internal team clarity and control without adding headcount.
RGA Stage 4: Integrate with Operations
As orders came in, systems supported fulfillment. 22 of the new customers became repeat buyers. That consistency enabled production to plan around repeat demand.
RGA Stage 5: Optimize for Scale
We fine-tuned the process to ensure continued growth. Lead quality remained high, sales velocity increased, and reporting gave leadership confidence to build for what’s next.
The Impact
- $200K+ in new revenue from commercial customers
- 51 net-new customers in 12 months
- Top 3 customers accounted for 70% of all new revenue
- Predictable, repeatable demand supporting production planning
- No new sales hires required
The Takeaway
Stoke RGA helped this manufacturer exceed growth goals, align operations, and build a scalable system to win in new markets without adding headcount or disrupting the core business.