Sales & Marketing

Stoke RGA
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Sales & Marketing

How New Generations Are Reshaping Buying Behaviors and the Ways Decisions Are Made

By the time your sales team gets the call, the decision is often already forming. Today’s workplace is undergoing a generational shift, and with it, the dynamics of the buying committee are changing. As Baby Boomers and Gen X professionals retire or transition out of...

Why Tech Alone Won’t Grow Revenue

Growth Strategy, Sales & Marketing, Tools & Templates

The manufacturing sector has never had more access to digital tools: CRMs, automation platforms, dashboards, and AI. Yet despite heavy investment, too many companies still struggle to hit aggressive revenue targets. In an article for Industry Today, Stoke RGA CEO Jen...