Growth is a key part of operating a successful manufacturing business, and breaking into new markets is one of the most effective strategies to unlock new revenue streams and strengthen your business against market fluctuations. But growth without direction can be a...
Most manufacturing leaders already understand why marketing fails in their industry. Disconnected campaigns, unclear ROI, and a persistent gap between marketing activity and revenue outcomes are common challenges—issues we’ve explored in depth. What’s less commonly...
Manufacturing leaders find themselves at a critical juncture. While growing market demand offers significant growth potential, manufacturers are also facing challenges such as skills shortages, supply chain disruptions and internal friction that threaten to slow...
What Is Revenue Operations? Revenue Operations (RevOps) is a cross-functional operating model that aligns sales, marketing, and operations around a shared revenue strategy, common data foundation, and coordinated execution system. Rather than optimizing individual...
Most manufacturers today are not lacking sales enablement tools. They’ve invested in CRMs, built content libraries, rolled out training programs, and adopted new sales technology. Yet despite these efforts, revenue remains inconsistent, pipelines feel unreliable, and...
Why 2026 Requires a Different Kind of Growth Strategy The manufacturing landscape heading into 2026 is defined by volatility and rapid transformation. From market uncertainty and global supply disruptions to increasingly complex B2B buyer journeys, manufacturers face...
The Common Frustration: Marketing Activity is Up, but Results Are Flat If you're like many manufacturing leaders, you’ve most likely increased your marketing investment in recent years: more digital ads, more tradeshow appearances, maybe even a new website or content...
In B2B manufacturing, growth is rarely linear. Long sales cycles, technical evaluations, and multiple decision makers make it difficult to forecast with precision. One quarter might look promising, the next feels uncertain and leaders are left wondering where deals...
When Alignment Meets Reality: The Silo Barrier In manufacturing growth does not stall because of poor strategy. It stalls in execution. Even when leadership aligns around a shared vision, the energy of that alignment can fade as it filters through departments. Sales...
Why Alignment Is the Engine of Manufacturing Growth In manufacturing, precision, progress and performance define success. Every line runs on synchronization and when one part falls out of rhythm, the entire system slows down. Yet many leadership teams overlook one of...
The Silent Growth Killer in B2B Businesses Most businesses do not lose growth because of a lack of effort, they lose it in the gaps between departments. In fact, studies show that companies can lose a percentage of annual revenue due to sales and marketing...
When Growth Engines Stall Before They Scale Many organizations experience it: strong beginnings, smart strategies, then a gradual slowdown. The cause isn’t usually creativity or ambition — it’s structure. Forrester Research reports that more than 70% of growth...
When you read about growth engines, you might imagine something that runs itself. Aligned teams, clear data, predictable revenue and outcomes you can plan for. Many companies turn to agencies to build this type of engine. On paper, that makes sense; agencies bring...
As a leader in manufacturing, you have likely felt the promise of growth, the pressure to scale and the realization that your marketing and sales machine looks more like a tangled mess than a well greased engine. Tools, hires, campaigns, product tweaks are all...
A CEO’s Guide for Manufacturers As the leader of a manufacturing organization, you are no stranger to the tension between meeting production targets and fueling long term growth. Machines hum, employees move parts, but growth often feels inconsistent. One quarter...
In today’s fast digitized, hyper-competitive marketplace, growth isn’t optional, it’s essential. But growing revenue isn’t about doing more of what you’ve always done. Often, more leads, more campaigns, more sales activities without aligning all the levers results in...
Today, some manufacturers are facing a common challenge: their sales funnel isn’t performing as expected. Despite investments in marketing, sales enablement, and operational improvements, growth still remains stagnant. The issue isn’t always visibility or effort, it’s...
The manufacturing sector has never had more access to digital tools: CRMs, automation platforms, dashboards, and AI. Yet despite heavy investment, too many companies still struggle to hit aggressive revenue targets. In an article for Industry Today, Stoke RGA CEO Jen...
Most manufacturers are executing. Few are scaling. That’s not a lack of effort, it’s a lack of system. Many manufacturers are pushing hard for growth, but doing so with disconnected campaigns, siloed teams, and hope-as-a-strategy, progress stalls. The result?...
Manufacturers aren’t short on drive. But the path to sustained revenue growth requires more than effort. It takes clarity, focus, and alignment across every function. In last month’s post, we explored Three Barriers Blocking Scalable Growth for Midwest manufacturers:...
Manufacturers aren’t short on effort. But effort alone doesn’t build momentum. We’ve worked alongside leadership teams across sectors: dairy, packaging, tech, who are doing a lot of the right things. They’re investing in marketing. Refining sales processes. Upgrading...
In a recent episode of Manufacturing Insights podcast hosted by NEWMA (Northeast Wisconsin Manufacturing Alliance), Jen Fietz breaks down why we rebranded to Stoke RGA and what it really takes to drive sustainable, double-digit growth in today’s manufacturing...
Midwest manufacturing isn’t short on grit, experience, or capability. But when it comes to consistent, scalable growth, even the most capable leaders can find themselves stuck.You’ve invested in new tools and systems. You’ve restructured teams. You’ve refreshed the...